Post by account_disabled on Mar 10, 2024 1:43:09 GMT -5
Survey data carried out by Offerwise commissioned by Facebook reveals that 80% of Brazilians will search for personalized offers on Black Friday 2021. So, keep this in mind when thinking about your Black Friday and Cyber Monday campaigns for social media. But, in general, giving small previews of what's coming up on your company's Black Friday and Cyber Monday will allow customers and potential customers to prepare for shopping. You can also bet on videos showing details of the products that were on offer or ways to use them. 6. Don't forget hashtags Still in the area of social media, you want to reach as many interested parties as possible. So, make use of Black Friday and Cyber Monday hashtags to increase traffic to your social pages and online stores. Without exaggeration, relevant hashtags, as well as location, can do this task of attracting the public. 7. Increase your service capacity The increase in traffic volume is already expected during Black Friday and Cyber Monday, so there are no excuses, be ready and plan to increase your service capacity.
You need to be prepared to make many purchases simultaneously, at the same time as you want to answer the questions of customers who are researching their options. All this while delighting consumers so that they stay with you not just on these dates, but throughout the year. This seems to be one of the biggest challenges of Black Friday and Cyber Monday, but the solution lies in technology. Implementing a chatbot is a way to offer self-service and demonstrate that your company cares about customer service, making them feel valued and loyal, and making you stand out from the competition. This software simultaneously addresses most user queries without the help of a human agent. This means your team only needs to deal with cases that require special Brazil Phone Number Data assistance. Thus, in addition to making service more agile for the customer, it is possible to optimize human working time, something essential on days of high demand, such as Black Friday and Cyber Monday. With a solid and updated knowledge base, this software acts very well as an entry point for interactions with customers, adding relevance and improving the experience offered. It is worth remembering that the work of your human team is also facilitated by the chatbot.
In addition to enabling the automation of simple, repetitive tasks, customer service software collects data during interactions and saves it in an accessible location so that agents can easily retrieve useful information and route it to the most appropriate department and respond. the questions. 8. Optimize your website and checkout process One of the worst things that can happen on big sales days, such as Black Friday and Cyber Monday, is that the website goes down as it can cause great frustration among customers and abandon purchases. Therefore, optimize your website. Make sure your platform is prepared to receive multiple buyers, check the loading time, ensure the functionality of your coupon codes and ensure that your usability is up to par. Another important aspect is check out. Make sure the path to completing the purchase is intuitive, quick and free of obstacles. You should not risk your website crashing on these important dates. 9. Create contingency plans When it comes to Black Friday and Cyber Monday, it's important to be prepared for the worst that can happen. Think about alternatives if your supplier is late or if the carrier has problems, for example.