Post by account_disabled on Mar 4, 2024 5:25:52 GMT -5
Advertisers will be able to use 3D advertising with augmented reality on Snapchat
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Earlier this month, Snapchat announced a new feature that lets users place 3D versions of their Bitmoji avatars in their Snaps.
This allows users to place an animation of themselves on their photos using Augmented Reality .
3D augmented reality in ads
Now those who want their advertising to appear before Snapchat users can also use this function.
The new capability allows advertisers to create “lenses” where users can place 3D objects in their Snaps.
An example was Budweisser , with a 3D anim Job Function Email Database ation of a beer seller walking through the city.
Another was a spaceship from the movie Blade Runner flying in your front yard.
Thus, now advertisers will not only be able to send us apps on all screens, but also insert themselves into the images we take (of course, if the user so chooses).
How 3D World Lenses work
With a tap on the camera screen from Snapchat, users can reach the 3D World Lenses.
There, they can pinch their fingers together to resize , press and hold to move the item in space, among other things.
[Tweet “On Snapchat they will now allow 3D ads with AugmentedReality”]
Snapchat can detect surfaces and floors in your frame , so the lenses stay in the right place even if you move and rotate the shot.
Snapchat states that with Lenses you can not only play, but also create purchase intention, brand awareness , among others.
Advantages of 3D advertising with augmented reality
Snapchat explained the benefits of this new advertising in a post on its business blog .
The product is called 3D World Lenses , which allows brands to create their characters and products, as well as 'bring them to life' from the Snapchat camera .
According to the social network, 1 to 3 of the daily active users check out the Glasses every day. This is a great opportunity to create interaction and generate brand awareness.
For Snapchat, 3D World Lenses are augmented reality for everyone .
On average, campaigns with the glasses achieve a growth of 19.7% in ad awareness, 6.4% in brand awareness and 3.4% in intention to take an action.
According to the social network, with these lenses you can achieve various objectives if you are an advertiser:
Inspire interaction and generate action , since bringing your characters or products to a real environment achieves this objective.
Generate brand awareness and favorable view of it : 3D World Lenses are great for generating brand awareness by making it possible for users to interact directly with characters, products or whatever the brand has created.
Increase consideration and purchase intention : With lenses it is possible to “try on” some products and decide whether or not they want to purchase them.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
Earlier this month, Snapchat announced a new feature that lets users place 3D versions of their Bitmoji avatars in their Snaps.
This allows users to place an animation of themselves on their photos using Augmented Reality .
3D augmented reality in ads
Now those who want their advertising to appear before Snapchat users can also use this function.
The new capability allows advertisers to create “lenses” where users can place 3D objects in their Snaps.
An example was Budweisser , with a 3D anim Job Function Email Database ation of a beer seller walking through the city.
Another was a spaceship from the movie Blade Runner flying in your front yard.
Thus, now advertisers will not only be able to send us apps on all screens, but also insert themselves into the images we take (of course, if the user so chooses).
How 3D World Lenses work
With a tap on the camera screen from Snapchat, users can reach the 3D World Lenses.
There, they can pinch their fingers together to resize , press and hold to move the item in space, among other things.
[Tweet “On Snapchat they will now allow 3D ads with AugmentedReality”]
Snapchat can detect surfaces and floors in your frame , so the lenses stay in the right place even if you move and rotate the shot.
Snapchat states that with Lenses you can not only play, but also create purchase intention, brand awareness , among others.
Advantages of 3D advertising with augmented reality
Snapchat explained the benefits of this new advertising in a post on its business blog .
The product is called 3D World Lenses , which allows brands to create their characters and products, as well as 'bring them to life' from the Snapchat camera .
According to the social network, 1 to 3 of the daily active users check out the Glasses every day. This is a great opportunity to create interaction and generate brand awareness.
For Snapchat, 3D World Lenses are augmented reality for everyone .
On average, campaigns with the glasses achieve a growth of 19.7% in ad awareness, 6.4% in brand awareness and 3.4% in intention to take an action.
According to the social network, with these lenses you can achieve various objectives if you are an advertiser:
Inspire interaction and generate action , since bringing your characters or products to a real environment achieves this objective.
Generate brand awareness and favorable view of it : 3D World Lenses are great for generating brand awareness by making it possible for users to interact directly with characters, products or whatever the brand has created.
Increase consideration and purchase intention : With lenses it is possible to “try on” some products and decide whether or not they want to purchase them.