Post by bisti22 on Feb 18, 2024 6:47:48 GMT -5
The students of the Capacis Foundation, a non-profit organization focused on the labor integration of young people with borderline intelligence, have launched this week a campaign that aims to vindicate their worth to work and their right to be an active part of society. Everything is part of an advertising campaign called “Limited Edition” and which Fundación Capacis received as a prize within the framework of the B-Value program, promoted by Ship2B and Fundación Banco Sabadell. The campaign highlights the differentiating virtues of these young people and reflects their confidence and dignity, while evidencing the nonsense of prejudices around this intellectual disability.
Graphic Capacis All Kids 11 by Taboola Sponsored links you may like In het voorjaar naar Slagharen? Boek nu! Slagharen “We wanted to seek empathy from companies and society, not only talking about disability without taboos, but also Email Marketing List showing it through the students with a point of protest and pride. We want to eliminate the fears of entrepreneurs and convince them that having our students is a privilege for their companies ,” say Fátima de Dolarea and Silvia Sombría, founders of Capacis. The concept “Limited Edition” avoids the claim that this type of person can effectively perform a job despite their limitations, so recurrent in this type of campaigns.
In this case, what is desired is to highlight their differentiation without concessive objections, highlighting that they are very valid people and professionals on their own merits and, therefore, capable of developing exceptional capabilities that make them outstanding professionals. “Limited Edition” is made up of the website edicionlimitada.info , a video and a series of graphic advertisements starring the foundation's own students, as well as a direct marketing action aimed at human resources managers from different companies. The campaign has had the collaboration of the agency AFTERSHARE.TV, Metro de Madrid, Grupo RBA, Olé, Vaughan, Fundación Pelayo, IBM and Camila Comunicación.
Graphic Capacis All Kids 11 by Taboola Sponsored links you may like In het voorjaar naar Slagharen? Boek nu! Slagharen “We wanted to seek empathy from companies and society, not only talking about disability without taboos, but also Email Marketing List showing it through the students with a point of protest and pride. We want to eliminate the fears of entrepreneurs and convince them that having our students is a privilege for their companies ,” say Fátima de Dolarea and Silvia Sombría, founders of Capacis. The concept “Limited Edition” avoids the claim that this type of person can effectively perform a job despite their limitations, so recurrent in this type of campaigns.
In this case, what is desired is to highlight their differentiation without concessive objections, highlighting that they are very valid people and professionals on their own merits and, therefore, capable of developing exceptional capabilities that make them outstanding professionals. “Limited Edition” is made up of the website edicionlimitada.info , a video and a series of graphic advertisements starring the foundation's own students, as well as a direct marketing action aimed at human resources managers from different companies. The campaign has had the collaboration of the agency AFTERSHARE.TV, Metro de Madrid, Grupo RBA, Olé, Vaughan, Fundación Pelayo, IBM and Camila Comunicación.