Post by eti335 on Feb 11, 2024 5:15:23 GMT -5
Creating an innovation plan is not easy, but it would be impossible if we believed that innovation cannot be planned. How to create an innovation plan? To do this, it is necessary to understand that planning innovation is essential if we want to establish a clear direction, identify new business opportunities and allocate the necessary resources within a calendar with deadlines and goals. With a good innovation plan, change can be better anticipated and managed, which can significantly improve the chances of success.
Innovation is essential for the survival and success of companies in a market that is constantly changing and evolving. Failure to do so means following the example of major failures of companies such as Kodak, Nokia or Sears. But, surely some of us know examples much closer to our reality.
In short, innovation can be planned USA Email List and it needs to be planned . In this post, we list the basic steps to achieve it. It may be a complex process, but it is by no means impossible. And although the words innovation and creativity are often linked, it is always possible to add others such as rigor, management and efficiency.
Essential steps to create an innovation plan.
Establish the objectives to be achieved : basically it is about answering questions such as: What do you want to achieve with your work in innovation? Do you need to launch new products or services, improve existing ones, reduce costs, achieve more efficient production, etc.? In an innovation plan, aligning efforts to innovate with the company's strategic lines is essential if we seek a measurable return for the business.
Create innovation scenarios : It is about searching, understanding and parameterizing new business opportunities. It is normally achieved by analyzing the competition, researching and sizing your potential market, reviewing trends or factors that may disrupt your industry, analyzing customer needs through interviews or other direct access techniques, among others. .
Draw lines of innovation: here we are talking about prioritizing opportunities. Use the strategy that governs your company as criteria. That will determine the order and establish the importance in the allocation of resources. After all, in this part of the innovation plan you are evaluating those opportunities that you believe will have the greatest impact on your organization.
Outline a marketing mix of the value proposition: To the extent you can, translate the opportunity into value delivered to your customer, and that value into future products and services. Knowing that, you will be able to establish an initial marketing mix, which you can use to validate again with your potential market.
Build an action plan: create a sequence of experiments that allows you to validate business hypotheses and from which you can capture information for a future discard of the opportunity or an escalation of it.
Innovation is essential for the survival and success of companies in a market that is constantly changing and evolving. Failure to do so means following the example of major failures of companies such as Kodak, Nokia or Sears. But, surely some of us know examples much closer to our reality.
In short, innovation can be planned USA Email List and it needs to be planned . In this post, we list the basic steps to achieve it. It may be a complex process, but it is by no means impossible. And although the words innovation and creativity are often linked, it is always possible to add others such as rigor, management and efficiency.
Essential steps to create an innovation plan.
Establish the objectives to be achieved : basically it is about answering questions such as: What do you want to achieve with your work in innovation? Do you need to launch new products or services, improve existing ones, reduce costs, achieve more efficient production, etc.? In an innovation plan, aligning efforts to innovate with the company's strategic lines is essential if we seek a measurable return for the business.
Create innovation scenarios : It is about searching, understanding and parameterizing new business opportunities. It is normally achieved by analyzing the competition, researching and sizing your potential market, reviewing trends or factors that may disrupt your industry, analyzing customer needs through interviews or other direct access techniques, among others. .
Draw lines of innovation: here we are talking about prioritizing opportunities. Use the strategy that governs your company as criteria. That will determine the order and establish the importance in the allocation of resources. After all, in this part of the innovation plan you are evaluating those opportunities that you believe will have the greatest impact on your organization.
Outline a marketing mix of the value proposition: To the extent you can, translate the opportunity into value delivered to your customer, and that value into future products and services. Knowing that, you will be able to establish an initial marketing mix, which you can use to validate again with your potential market.
Build an action plan: create a sequence of experiments that allows you to validate business hypotheses and from which you can capture information for a future discard of the opportunity or an escalation of it.